European Rugby Champions Cup comes to Reading

rugby BLOG LG

Way back on the 23rd of April the Madejski Stadium played host to Rugby’s Champions Cup. The Semi Final saw Saracens take on Wasps with Saracens emerging victorious 24-17. But many watching on that day may not have realised the work that goes into turning the home of Reading Football Club into a rugby ground.

The Stadium needed to amend the signage in the concession stands to reflect the range of food and drink on sale that day. However, it had to be done in such a way that they could revert to the original signage with the minimum of disruption. Thankfully we had just the solution with our new easy apply, removable vinyl. Our design team worked closely with the Stadium to create stickers with the European Professional Club Rugby logo on and details of the range of snacks and drinks on sale, with corresponding prices.

We were then able to visit the Stadium and apply the stickers in only a few hours, due to the ‘easy apply’ nature of the vinyl. Removal was also easy, so much so that the Stadium staff did the job themselves with no further assistance. This returned all the signage to just as it was, ready for the next football match.

The material was so successful we have been called back to help with promotional signage on the backs of seats, again requiring easy application and the ability to be removed after three to four months. Most adhesives go off over time making removal more difficult the longer the stickers are left. If you’d like to find out more about this amazing new material please give us a call on 0118 950 5087 or email This email address is being protected from spambots. You need JavaScript enabled to view it. and we will rush you a free sample to try for yourselves.

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