Whilst they already had all the information available, being able to replace images along with text to reﬂect each individual case was proving very costly in terms of artwork and design time. We were able to use our investment in data merging software to handle the complicated relationship between the design layouts and the vast array of wine selections Laithwaite’s had available.
Furthermore, our solution enabled Laithwaite’s to oﬀer personalisation to a range of partners who oﬀered their own versions of the Tasting Notes. In fact, Laithwaite’s can now order their Tasting Notes in inﬁnite conﬁgurations to match the inﬁnite desires of their loyal customers – all in one print run.
“Clients enjoy learning about the heritage and background of the various wines they order. What CPrint have done has enabled us to connect with both our customers and partners in a very personal way. Their creativity has given us an edge”